:root{--ink:#1D2A2E;--muted:#4F5D61;--bg:#F6F6F1;--line:#E3E4DC;--line2:#D6D8CE;--accent:#45E3E0;--teal:#0E7C7B;--soft:#B9C3C5;--head:'Sora',system-ui,sans-serif;--body:'DM Sans',system-ui,sans-serif}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth}
html body.ally,body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--body);font-weight:500;font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto}
a{color:var(--ink);text-decoration:none}
a:hover{color:var(--ink)}
p{margin:0}
.skip-link{position:absolute;left:-9999px}.skip-link:focus{left:12px;top:12px;z-index:100;background:#fff;padding:8px 12px;border-radius:8px}
.screen-reader-text{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}
.wrap{max-width:1200px;margin:0 auto;padding-left:24px;padding-right:24px}
.wrap-narrow{max-width:820px}
.muted{color:var(--muted)}.small{font-size:14px}.center{text-align:center}

/* Header */
.site-header{position:sticky;top:0;z-index:20;background:rgba(246,246,241,.92);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.admin-bar .site-header{top:32px}
.header-inner{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-top:16px;padding-bottom:16px}
.ally-logo,.custom-logo-link{display:flex}.ally-logo picture{display:flex}
.ally-custom-logo{display:flex}.ally-custom-logo .custom-logo{height:var(--logo-h,40px);width:auto;object-fit:contain}
/* Dark header */
.header-dark .site-header{background:var(--ink);border-bottom-color:#2E3D41;-webkit-backdrop-filter:none;backdrop-filter:none}
.header-dark .site-header .header-inner{padding-top:16px;padding-bottom:16px}
.header-dark .site-nav a,.header-dark .link-strong{color:var(--bg)}
.header-dark .site-nav a:hover,.header-dark .link-strong:hover{color:var(--accent);text-decoration:none}
.header-dark .header-actions .btn-dark,.header-dark .header-actions .btn-dark:hover{background:var(--accent);color:var(--ink);font-weight:700}
.header-dark .ally-custom-logo .custom-logo{filter:none}
@media (max-width:760px){.ally-logo img{height:36px!important}}
.ally-menu{list-style:none;margin:0;padding:0;display:flex;gap:28px;flex-wrap:wrap;font-size:15px;font-weight:600}
.site-nav a:hover,.site-footer .ally-menu a:hover{text-decoration:underline;text-decoration-color:var(--accent);text-decoration-thickness:3px;text-underline-offset:6px}
.header-actions{display:flex;gap:16px;align-items:center}
.link-strong{font-weight:600;font-size:15px}
@media (max-width:860px){.site-nav{display:none}.header-inner{gap:12px}}

/* Buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;border:0;cursor:pointer;font:inherit;font-weight:600;font-size:16px;padding:14px 22px;border-radius:12px;white-space:nowrap;transition:transform .15s,filter .15s}
.btn:hover{transform:translateY(-1px);filter:brightness(1.05)}
.btn-dark,.btn-dark:hover{background:var(--ink);color:var(--bg)}
.btn-accent,.btn-accent:hover{background:var(--accent);color:var(--ink)}
.btn-soft,.btn-soft:hover{background:var(--bg);color:var(--ink)}
.btn-sm{padding:11px 18px;font-size:15px;border-radius:10px}
.btn-lg{padding:16px 28px;font-size:17px}
.btn-block{width:100%}

/* Type */
.h-hero{font-family:var(--head);font-weight:700;font-size:clamp(38px,5vw,60px);line-height:1.05;letter-spacing:-.02em;margin:0;text-wrap:balance}
.h2{font-family:var(--head);font-weight:700;font-size:clamp(30px,3.6vw,44px);line-height:1.1;letter-spacing:-.02em;margin:0 0 12px;text-wrap:balance}
.h2-gap{margin-bottom:32px}
.h3{font-family:var(--head);font-weight:600;font-size:19px;margin:0}
.lead{font-size:19px;line-height:1.55;color:var(--muted);max-width:520px;text-wrap:pretty}
.sub{font-size:18px;color:var(--muted);margin:0 0 44px;max-width:600px}
.sub-tight{margin:0}.sub-center{margin-left:auto;margin-right:auto}

/* Hero */
.hero{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,460px),1fr));gap:56px;align-items:center;padding-top:72px;padding-bottom:64px}
.hero-copy{display:flex;flex-direction:column;gap:22px}
.pill{display:inline-flex;align-self:flex-start;gap:8px;align-items:center;background:#fff;border:1px solid var(--line);padding:6px 12px;border-radius:999px;font-size:13px;white-space:nowrap}
.pill-dot{width:8px;height:8px;border-radius:50%;background:#2BC4C1}
.url-form{display:flex;gap:8px;background:#fff;border:1px solid var(--line2);border-radius:14px;padding:6px;max-width:540px;box-shadow:0 6px 24px rgba(29,42,46,.06)}
.url-form input{flex:1;min-width:0;border:0;outline:0;font:inherit;font-size:16px;padding:12px 14px;background:transparent;color:var(--ink)}
.url-form .btn{padding:12px 20px;border-radius:10px}
.ticks{list-style:none;margin:0;padding:0;display:flex;gap:18px;flex-wrap:wrap;font-size:14px;color:var(--muted)}
.hero-demo{position:relative;min-height:520px}
.browser{position:absolute;inset:0 60px 40px 0;background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;display:flex;flex-direction:column}
.browser-bar{display:flex;align-items:center;gap:8px;padding:12px 16px;border-bottom:1px solid #EEEFE8}
.browser-bar>span{width:10px;height:10px;border-radius:50%;background:var(--line)}
.browser-url{margin-left:10px;font-family:ui-monospace,Menlo,monospace;font-size:12px;color:var(--muted);background:var(--bg);padding:4px 10px;border-radius:6px}
.browser-body{flex:1;background:repeating-linear-gradient(135deg,#F3F4EE 0 12px,#ECEDE6 12px 24px);padding:24px}
.tag{font-family:ui-monospace,Menlo,monospace;font-size:12px;color:#6B777A;background:#fff;padding:4px 8px;border-radius:4px}
.chat{position:absolute;right:0;bottom:0;width:min(360px,92%);background:#fff;border-radius:18px;box-shadow:0 24px 60px rgba(29,42,46,.18);border:1px solid var(--line);overflow:hidden;display:flex;flex-direction:column}
.chat-head{background:var(--ink);color:var(--bg);padding:14px 16px;display:flex;align-items:center;gap:10px}
.chat-avatar{width:32px;height:32px;border-radius:50%;background:var(--accent);color:var(--ink);display:flex;align-items:center;justify-content:center;font-family:var(--head);font-weight:700;font-size:14px}
.chat-name{font-weight:600;font-size:15px}.chat-status{font-size:12px;color:#9FE9E7}
.chat-body{padding:16px;display:flex;flex-direction:column;gap:10px;height:300px;overflow-y:auto;overflow-x:hidden;overscroll-behavior:contain;background:#FAFAF7}
.chat-body>:first-child{margin-top:auto}
.msg{flex-shrink:0;max-width:84%;overflow-wrap:anywhere;padding:10px 13px;border-radius:14px;font-size:14px;line-height:1.45;animation:pop .25s ease-out}
.msg-bot{align-self:flex-start;background:#fff;border:1px solid var(--line)}
.msg-user{align-self:flex-end;background:var(--ink);color:var(--bg)}
.typing{flex-shrink:0;align-self:flex-start;display:flex;gap:4px;padding:12px 14px;background:#fff;border:1px solid var(--line);border-radius:14px}
.typing i{width:6px;height:6px;border-radius:50%;background:var(--muted);animation:blink 1.2s infinite}
.typing i:nth-child(2){animation-delay:.2s}.typing i:nth-child(3){animation-delay:.4s}
.chat-tabs{padding:10px 12px;border-top:1px solid #EEEFE8;display:flex;gap:6px;flex-wrap:wrap}
.chat-tabs button{cursor:pointer;font:inherit;font-size:12px;font-weight:600;padding:6px 10px;border-radius:999px;background:#fff;color:var(--ink);border:1px solid var(--line2);white-space:nowrap}
.chat-tabs button[aria-selected="true"]{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.chat-controls{padding:10px 12px;border-top:1px solid #EEEFE8;display:flex;flex-direction:column;gap:8px}
.chips{display:flex;gap:6px;flex-wrap:wrap}
.chip{cursor:pointer;font:inherit;font-size:13px;font-weight:600;padding:7px 12px;border-radius:999px;background:#fff;color:var(--ink);border:1px solid var(--line2)}
.chip:hover{border-color:var(--ink)}
.chat-input{display:flex;gap:6px}
.chat-input input{flex:1;min-width:0;font:inherit;font-size:14px;padding:9px 12px;border:1px solid var(--line2);border-radius:10px;outline:0;color:var(--ink);background:#fff}
.chat-input input:focus{border-color:var(--ink)}
.chat-send{cursor:pointer;font:inherit;font-size:14px;font-weight:600;padding:9px 14px;border:0;border-radius:10px;background:var(--ink);color:var(--bg)}
.chat-skip{align-self:flex-start;cursor:pointer;font:inherit;font-size:13px;background:none;border:0;padding:2px 0;color:var(--muted);text-decoration:underline}
.chat-cta{display:block;text-align:center;font-weight:700;font-size:14px;padding:10px;border-radius:10px;background:var(--accent);color:var(--ink)}
.chat-cta:hover{color:var(--ink);filter:brightness(1.05)}
.progress{display:block;height:6px;border-radius:99px;background:#EEEFE8;margin-top:8px;overflow:hidden}
.progress span{display:block;height:100%;width:0;background:var(--accent);transition:width .6s ease}
.url-form .btn:disabled{opacity:.7;cursor:wait;transform:none}
.chat-input input,.url-form input{font-size:16px}

/* Builder pop-up */
.modal{position:fixed;inset:0;z-index:1000;background:rgba(29,42,46,.55);-webkit-backdrop-filter:blur(4px);backdrop-filter:blur(4px);display:flex;align-items:center;justify-content:center;padding:20px}
.modal[hidden]{display:none}
.modal-card{width:100%;max-width:520px;max-height:100%;overflow-y:auto;background:#fff;border-radius:22px;box-shadow:0 30px 80px rgba(29,42,46,.35);display:flex;flex-direction:column;animation:pop .25s ease-out}
.modal-top{padding:22px 28px 0;display:flex;align-items:center;justify-content:space-between}
.modal-close{cursor:pointer;border:0;background:var(--bg);width:34px;height:34px;border-radius:50%;font:inherit;font-size:18px;color:var(--ink)}
.modal-body{padding:24px 28px 28px;display:flex;flex-direction:column;gap:20px}
.modal-foot{padding:14px 28px;background:var(--bg);border-top:1px solid #EEEFE8;display:flex;align-items:center;gap:10px;font-size:13px;color:var(--muted)}
.modal-foot strong{color:var(--ink)}
.pulse{width:8px;height:8px;border-radius:50%;background:#2BC4C1;flex:none;animation:blink 1.4s infinite}
.segs{display:flex;gap:6px}.segs i{flex:1;height:5px;border-radius:99px;background:#EEEFE8}.segs i.on{background:var(--accent)}
.m-count{font-size:13px;color:var(--muted);margin-top:-10px}
.m-q{font-family:var(--head);font-weight:700;font-size:28px;line-height:1.15;letter-spacing:-.02em;margin:0;text-wrap:balance}
.m-options{display:grid;grid-template-columns:repeat(auto-fill,minmax(140px,1fr));gap:8px}
.m-opt{cursor:pointer;font:inherit;font-size:15px;font-weight:600;padding:14px 16px;border-radius:12px;background:var(--bg);color:var(--ink);border:1.5px solid var(--line);text-align:left}
.m-opt:hover{border-color:var(--ink);background:#fff}
.m-form{display:flex;flex-direction:column;gap:12px}
.m-input{font:inherit;font-size:18px;padding:16px 18px;border:1.5px solid var(--line2);border-radius:12px;outline:0;color:var(--ink);background:#fff}
.m-input:focus{border-color:var(--ink)}
.m-hint{font-size:14px;color:var(--muted)}.m-hint.ok{color:var(--teal)}.m-hint.bad{color:#B42318}
.m-consent{font-size:12px;line-height:1.5;color:var(--muted)}.m-consent a{color:var(--ink);text-decoration:underline}
.m-row{display:flex;gap:12px;align-items:center;flex-wrap:wrap}
.m-link{cursor:pointer;font:inherit;font-size:15px;background:none;border:0;padding:4px 0;color:var(--muted);text-decoration:underline}
.m-back{align-self:flex-start;cursor:pointer;font:inherit;font-size:14px;background:none;border:0;padding:0;color:var(--muted)}
.m-toggle{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:14px 16px;background:var(--bg);border-radius:12px;flex-wrap:wrap}
.m-toggle b{display:block;font-size:15px}.m-toggle small{font-size:13px;color:var(--muted)}
.seg{display:flex;background:#fff;border:1px solid var(--line2);border-radius:10px;padding:3px;gap:3px}
.seg button{cursor:pointer;font:inherit;font-size:14px;font-weight:600;padding:7px 16px;border:0;border-radius:8px;background:transparent;color:var(--ink)}
.seg button[aria-pressed="true"]{background:var(--ink);color:var(--bg)}
.m-bar{height:8px;border-radius:99px;background:#EEEFE8;overflow:hidden}.m-bar span{display:block;height:100%;width:0;background:var(--accent);transition:width .6s ease}
.m-steps{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:12px;font-size:15px}
.m-steps li{display:flex;gap:10px;align-items:center;color:#6B777A}
.m-steps li::before{content:'';width:20px;height:20px;border-radius:50%;background:var(--bg);flex:none;display:flex;align-items:center;justify-content:center;font-size:12px;font-weight:700}
.m-steps li.active{color:var(--ink)}.m-steps li.active::before{background:var(--line)}
.m-steps li.done{color:var(--ink)}.m-steps li.done::before{content:'✓';background:var(--accent);color:var(--ink)}
@media (max-width:760px){.modal{align-items:flex-end;padding:0}.modal-card{border-radius:22px 22px 0 0}.modal-body{padding:20px}.modal-top{padding:18px 20px 0}.m-q{font-size:24px}}
@keyframes blink{0%,80%,100%{opacity:.25}40%{opacity:1}}
@keyframes pop{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
@media (max-width:560px){.hero-demo{min-height:460px}.browser{inset:0 0 60px 0}}

/* Strip */
.strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:#fff}
.strip-inner{display:flex;flex-direction:column;gap:14px;align-items:center;padding-top:40px;padding-bottom:40px}
.strip-label{text-align:center;font-family:var(--body);font-weight:500;font-size:11px;letter-spacing:.03em;color:var(--muted);margin-top:8px}

/* Sections */
.section{padding-top:88px;padding-bottom:40px}
.section-tight{padding-top:40px;padding-bottom:80px}
.section-last{padding-bottom:88px}
.grid{display:grid;gap:16px}
.grid-4{grid-template-columns:repeat(auto-fit,minmax(240px,1fr))}
.grid-3{grid-template-columns:repeat(auto-fit,minmax(270px,1fr))}
.card{background:#fff;border:1px solid var(--line);border-radius:16px;padding:28px;display:flex;flex-direction:column;gap:10px;margin:0}
.card p{line-height:1.55}
.num{font-family:ui-monospace,Menlo,monospace;font-size:13px;color:var(--teal)}
.card-link{padding:24px;gap:8px;transition:border-color .15s,transform .15s}
.card-link:hover{border-color:var(--ink);transform:translateY(-2px)}
.card-link .muted{font-size:15px;line-height:1.5}
.card-more{margin-top:8px;font-weight:600;font-size:14px;color:var(--teal)}

/* How */
.how{background:var(--ink);color:var(--bg);border-radius:24px;padding:clamp(32px,5vw,64px);display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,420px),1fr));gap:48px;align-items:center}
.steps{list-style:none;margin:28px 0 0;padding:0;display:flex;flex-direction:column;gap:22px}
.steps li{display:flex;gap:16px}
.steps strong{display:block;font-size:18px;font-weight:600}
.steps span:not(.step-n){display:block;color:var(--soft);margin-top:4px;line-height:1.5}
.step-n{flex:none;width:36px;height:36px;border-radius:50%;background:var(--accent);color:var(--ink);display:flex;align-items:center;justify-content:center;font-weight:700}
.how-big{display:flex;flex-direction:column;gap:16px}
.big-1{font-family:var(--head);font-weight:700;font-size:clamp(56px,7vw,96px);line-height:.95;letter-spacing:-.04em;color:var(--accent)}
.big-2{font-family:var(--head);font-weight:600;font-size:clamp(28px,3.2vw,40px);line-height:1.1;letter-spacing:-.02em}

/* Calculator */
.band{background:#fff;border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-top:48px}
.calc{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,420px),1fr));gap:56px;align-items:center;padding-top:88px;padding-bottom:88px}
.calc-inputs{display:flex;flex-direction:column;gap:28px}
.range{display:flex;flex-direction:column;gap:10px}
.range-row{display:flex;justify-content:space-between;gap:16px}
.range output{font-family:ui-monospace,Menlo,monospace}
.range input{width:100%;accent-color:var(--ink)}
.calc-result{background:var(--bg);border-radius:20px;padding:40px;display:flex;flex-direction:column;gap:26px;align-items:flex-start}
.stat{font-family:var(--head);font-weight:700;font-size:64px;letter-spacing:-.03em;line-height:1.1}
.stat-teal{color:var(--teal)}
.stat-sm{font-family:var(--head);font-weight:700;font-size:32px;color:var(--teal)}
.quote blockquote{margin:0;font-size:17px;line-height:1.55}
.quote figcaption{display:flex;flex-direction:column;font-size:14px}

/* Pricing */
.plans{align-items:stretch;margin-top:40px}
.plan{background:#fff;border:1px solid var(--line);border-radius:20px;padding:32px;display:flex;flex-direction:column;gap:18px}
.plan-featured{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.plan-head{display:flex;justify-content:space-between;align-items:center}
.plan-name{font-family:var(--head);font-weight:600;font-size:20px}
.badge{background:var(--accent);color:var(--ink);font-size:12px;font-weight:600;padding:4px 10px;border-radius:999px}
.price{font-family:var(--head);font-weight:700;font-size:48px;letter-spacing:-.02em}
.per,.plan-blurb{opacity:.8}
.plan-list{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:10px;font-size:15px;flex:1}

/* FAQ */
.faq{border-top:1px solid var(--line2)}
.faq details{border-bottom:1px solid var(--line2)}
.faq summary{list-style:none;cursor:pointer;padding:22px 0;display:flex;justify-content:space-between;gap:16px;font-size:18px;font-weight:600}
.faq summary::-webkit-details-marker{display:none}
.faq-icon::before{content:'+';font-family:ui-monospace,Menlo,monospace;font-weight:400}
.faq details[open] .faq-icon::before{content:'−'}
.faq details p{margin:0 0 22px;line-height:1.6;max-width:680px}

/* Final CTA */
.final{background:var(--accent);border-radius:24px;padding:clamp(40px,6vw,80px);display:flex;flex-direction:column;align-items:center;text-align:center;gap:20px}
.h-final{font-family:var(--head);font-weight:700;font-size:clamp(32px,4.4vw,54px);line-height:1.05;letter-spacing:-.02em;margin:0;max-width:760px;text-wrap:balance}
.final p{font-size:18px;max-width:520px}

/* Footer */
.site-footer{border-top:1px solid var(--line)}
.footer-inner{display:flex;justify-content:space-between;align-items:center;gap:24px;flex-wrap:wrap;padding-top:32px;padding-bottom:32px;font-size:14px;color:var(--muted)}
.site-footer .ally-menu{font-size:14px;font-weight:500;gap:24px}

/* Inner pages */
.page-content{max-width:780px;padding-top:64px;padding-bottom:88px}
.entry{margin-bottom:48px}
.entry-title{font-family:var(--head);font-weight:700;font-size:clamp(30px,4vw,44px);line-height:1.1;letter-spacing:-.02em;margin:0 0 20px}
.entry-body{font-size:17px;line-height:1.7}
.entry-body p{margin:0 0 1.1em}
.entry-body a{text-decoration:underline;text-decoration-color:var(--accent);text-decoration-thickness:2px}

@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}}

/* Guard against page-builder global styles */
body.ally .btn,body.ally button,body.ally input{font-family:var(--body);letter-spacing:normal;text-transform:none}
body.ally .btn{font-weight:600}
body.ally h1,body.ally h2,body.ally h3{font-family:var(--head);color:inherit;text-transform:none}
body.ally a{text-decoration:none}

/* v1.6 onboarding */
.m-opt.on{border-color:var(--ink);background:#fff}
.m-other{display:flex;gap:8px;flex-wrap:wrap}.m-other[hidden]{display:none}.m-other .m-input{flex:1 1 220px;min-width:0;font-size:17px;padding:14px 16px;border-color:var(--ink)}.m-other .m-hint{flex-basis:100%}
.m-label{display:flex;flex-direction:column;gap:6px;font-size:14px;font-weight:600}.m-label .m-input{font-weight:400}
.muted{color:var(--muted);font-weight:400}
.m-preview{display:flex;flex-direction:column;gap:8px;padding:14px 16px;background:var(--bg);border-radius:12px;font-size:14px;line-height:1.45}
.m-preview-k{font-size:12px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.m-handoff{display:flex;flex-direction:column;gap:14px;padding-top:20px;border-top:1px solid #EEEFE8}
.m-handoff-h{font-family:var(--head);font-weight:700;font-size:18px;line-height:1.3}
.m-handoff .m-hint strong{color:var(--ink)}
.m-check{display:flex;gap:12px;align-items:center;cursor:pointer;font-size:15px;line-height:1.4}.m-check input{width:20px;height:20px;margin:0;accent-color:var(--ink);flex:none}
.m-reveal{display:grid;grid-template-rows:0fr;opacity:0;transition:grid-template-rows .28s ease,opacity .28s ease}.m-reveal>div{overflow:hidden;min-height:0}.m-reveal .m-label{padding:2px}
.m-reveal.open{grid-template-rows:1fr;opacity:1}
.m-input-sm{font-size:16px;padding:12px 16px}
.m-handoff .btn{align-self:flex-start}.m-handoff .btn:disabled{opacity:.45;cursor:default;transform:none;filter:none}
.chat-testing{display:flex;align-items:center;gap:8px;font-size:12px;color:var(--muted)}.chat-testing b{font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--teal);background:#E3F9F8;padding:3px 8px;border-radius:6px;flex:none}
@media (prefers-reduced-motion:reduce){.m-reveal{transition:none}}
.tools{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:14px 44px;font-family:var(--head);font-weight:700;font-size:clamp(20px,2.2vw,26px);letter-spacing:-.01em;color:var(--ink)}.tools li{white-space:nowrap}
#ally-demo-form{scroll-margin-top:120px}
.reassure{list-style:none;margin:28px 0 0;padding:0;display:flex;flex-wrap:wrap;justify-content:center;gap:10px 32px;font-size:15px;color:var(--ink)}